Privacy Policy

Business name: ToolPrimer LLC
Website: https://toolprimer.com
Contact: contact@toolprimer.com

1. What this policy covers

This Privacy Policy describes how ToolPrimer LLC ("ToolPrimer," "we," "us") collects, uses, and shares information when you visit toolprimer.com, interact with our content, or subscribe to our email list.

2. Information we collect

a. Information you give us directly

• Email address (when you subscribe to our newsletter or download a lead magnet)
• Name or handle (optional, when you subscribe or comment)
• Any information you include in messages you send us

b. Information collected automatically

• Site analytics: pages visited, time on page, referring URLs, device and browser type. We use a privacy-friendly analytics tool (e.g., Plausible) for this purpose; the provider name will be updated here once finalized.
• Affiliate link click logging: when you click an affiliate link on our site or in our content, we log the click (timestamp, referring page, link identifier/sub-ID) so we can measure which content performs. These logs do not contain your name or email unless you separately subscribe.
• Cookies and similar technologies: see Section 5 below.

c. Information from third parties

• Our email provider (Kit, formerly ConvertKit) processes subscriber data on our behalf.
• Affiliate networks and programs (e.g., Impact, FirstPromoter) report aggregate referral and conversion data to us. We do not receive your payment details from these programs.

3. How we use information

• Operate and improve the site and content
• Send newsletters and lead magnets you requested
• Measure content performance, including affiliate link clicks
• Respond to inquiries
• Comply with legal obligations and enforce our terms

We do not sell your personal information. We do not share it with third parties for their own marketing.

4. How we share information

We share information only with:

• Service providers who process data on our behalf (email delivery via Kit, site hosting, analytics) under contractual obligations
• Affiliate networks/programs, which receive only the click and conversion data inherent to affiliate tracking (no email addresses unless you subscribe separately)
• Legal authorities when required by law

5. Cookies

We use a limited set of cookies:

• Strictly necessary cookies (site function)
• Analytics cookies (understanding site usage) — only with your consent
• Affiliate tracking (set by affiliate networks when you click an affiliate link; these belong to the network, not us)

You can manage cookie preferences at any time via the "Cookie settings" link in the site footer.

6. Data retention

Email subscriber data is retained until you unsubscribe. Suppression-list records (email addresses that opted out) are retained indefinitely so opt-outs are honored permanently. Analytics and click logs are retained for 14 months.

7. Your rights (California — CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of personal information (we do not sell or share as defined by the CCPA)
• Not be discriminated against for exercising these rights

To exercise these rights, contact contact@toolprimer.com. We will verify your request and respond within the timeframes required by law.

8. GDPR-aware basics (EEA/UK visitors)

If you are in the European Economic Area or the UK: our lawful bases for processing are consent (newsletter subscriptions, non-essential cookies), legitimate interests (site operation, aggregated performance measurement), and legal obligation where applicable. You may withdraw consent at any time (e.g., unsubscribe link in every email). You may request access, correction, deletion, or portability of your data via contact@toolprimer.com.

9. Do Not Track

We do not currently respond to browser Do Not Track signals, as there is no commonly agreed standard for doing so.

10. Children

This site is directed at adults evaluating business software. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact contact@toolprimer.com and we will delete it.

11. Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission over the internet is fully secure, and we cannot guarantee absolute security.

12. Changes to this policy

We will post material changes here and update the effective date above. For material changes, we will provide additional notice (e.g., email to subscribers or a prominent notice on the site) before the changes take effect.

13. Contact

Questions about this policy or your data: contact@toolprimer.com.